Beach houses on the coast

Tourism is one of the strongest growing (economic) sectors worldwide and it is making a considerable contribution to the economy in Flanders as well. Tourism in and to Flanders annually generates about 28.3 million nights spent and about 5% of the total number of jobs. Tourism does not only enrich from an economic point of view but it also provides advantages from a social point of view and in the field of welfare.

The Flemish tourism policy is based on 5 strategic objectives that aim to contribute to the sustainable development of tourism in and to Flanders, with a view to increasing economic return, employment and welfare (for the population of Flanders).

The attractiveness and the perceptive value of tourist destination(s) (in) Flanders must be increased by means of, on the one hand, financial impulse programmes for the 'Great War Centenary' project, the Coast, the Art Cities and other Flemish regions with tourism potential, and on the other hand by further developing strong product lines in Flanders, such as cycling tourism, heritage, water tourism, tourist reception, MICE, eating and table culture in Flanders and event support.

The Government of Flanders supports tourism enterprise through the elaboration of strong partnerships with private and public actors, the implementation-evaluation-enforcement of the Flemish Tourism Acts (Flemish Accommodation Act and Flemish Travel Agency Act), sector-oriented support with regard to professionalization-training and innovation.

In addition, a decisive marketing policy has been elaborated per macro product for national and international purposes. But the Government of Flanders also makes great efforts to allow every Fleming to participate fully in tourism. Finally, the effectiveness and efficiency of efforts in the field of tourism must be increased.

In cooperation with the entire tourism sector, a coordinated strategy and an integrated and future-oriented policy for tourism in and to Flanders have been developed. This plan indicates the direction for both the Flemish tourism policy and the activities of other policy levels, regions and sub-sectors. In this manner, all tourism actors in Flanders agree and work together to realise certain short-term and (medium) long-term objectives.

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