Public diplomacy or people's diplomacy, broadly speaking, is the communication with civil society and the general public to establish a dialogue designed to inform, engage and influence.
One way of doing this is by organising the annual Flanders Day, a reception to celebrate the 11th of July, the day of the Flemish Community. Flanders House also participatess in the Open House Day and we work on the theme of ‘historical migration’, showing the historic ties between Flemings and the Britons throughout the centuries.
In this rapidly changing world public diplomacy is becoming increasingly more important. But the General Representation of the Government of Flanders does not do this alone - in fact, all Flemish people living abroad are 'Ambassadors' for our region. Therefore, we maintain close relations with the various Flemish and Belgian clubs and organisations in the UK.