Fresh from Flanders looks back on extremely successful Anuga participation

140,000 trade visitors from 200 countries were reunited at Anuga in Cologne from 7 to 11 October 2023. Flanders' Agricultural Marketing Board, Fresh From Flanders was represented with three joint stands at the leading global trade fair for the food sector and draws an extremely positive balance.

The Flemish stands were very busy on all days of the fair.

"For the Belgian meat suppliers, the trip to Cologne was particularly worthwhile this year", says Joris Coenen, Manager of Belgian Meat Office, summing up this year's Anuga appearance of the Belgian meat suppliers at the joint stand of the Brussels’ Office in Hall 6. "The exceptionally high number of visitors from all parts of the world and the excellent professional qualifications of the interlocutors hold the potential to inject much-needed new dynamism into the international meat trade. The positive mood in the exhibition halls should make the industry and trade optimistic about the future."

The Flemish poultry and rabbit meat suppliers from Hall 9 unanimously agreed that Anuga is the place-to-be: Nowhere else in the world do you meet such a high-calibre trade audience. In addition to conventional products, halal products were very popular with existing and new customers.

The Flemish dairy exhibitors in Hall 10 also had nothing but praise to offer. After the Covid lull, a fresh wind was blowing through the global dairy trade, they concluded. Among other things, the companies scored points through sustainable packaging solutions and initiatives against food waste.