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Empowering the Cultural and Creative Sectors in Data-Driven Audience Development

February 8 - 9, 2024

Join us in Ghent on February 8-9, 2024, for a two-day conference on the digital transformation of the cultural and creative sectors (CCS). Over two days, we will delve deeper into broadening and deepening cultural participation by data-driven audience development. The program will explore existing and potential future policies to foster cultural participation, ethical considerations regarding the use of (audience) data, digital and collective data processing infrastructure, promotion of international cooperation, strengthening of digital skills and leadership, and encouraging knowledge sharing regarding data usage in the CCS. We kick off the conference with a welcome reception on February 7.

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What can you expect?

During this conference, an inspiring line-up of speakers will delve into the vast potential of data-driven audience development, aiming to broaden and deepen cultural participation. 

Key topics include: 

  • Shaping cultural participation policies 
  • Considering ethics in the usage of audience data 
  • Collecting audience data with collective infrastructure 
  • Promoting international cooperation 
  • Strengthening digital skills and leadership 
  • Encouraging knowledge sharing in the cultural and creative sectors

Where and when

  • Date: February 8 - 9, 2024 (with welcome reception on the evening of February 7)
  • Location: VIERNULVIER, Ghent

Interested in joining?

Are you interested in attending? To view the conference program and register for the online sessions, please visit the event platformPlease note that registration for the on-site event is now closed.



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